L’analyse SWOT : Forces – Faiblesses. Opportunités – Menaces

L’analyse SWOT ou Matrice SWOT

Le mot SWOT est l’acronyme des mots anglais, “Strenghts – Weaknesses – Opportunities- Threats”  qui en langue française signifient “Forces – Faiblesses – Opportunités et Menaces”. FFOM pour l’acronyme en langue française.

L’analyse SWOT est un outil synthétique de diagnostique des domaines d’activité stratégique, DAS, d’une entreprise, d’une organisation, d’une gamme, d’un produit ou d’un service en relation avec son environnement. Une fois le diagnostique posé, la matrice SWOT devient un outil d’aide à la décision stratégique.

Ce diagnostique se construit par l’analyse de l’environnement interne en  forces et faiblesses et de l’environnement externes en opportunités et menaces, représentés dans une matrice nommée la Matrice SWOT.

Quelques exemples de Matrice SWOT dans différents domaines :

urlSWOT4SWOT3

analyse-swot-2SWOT2

Un exemple sur la démarche à suivre

 

 

 

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